DOOKAA is a dynamic retail chain strategically positioned within Quick Mart (QM) supermarkets and in the future might launch its standalone superstores in another possible partnership with Quick Mart. It offers an extensive range of products from non-food items like personal care products, household cleaning supplies, and electronics to specialized wholesale items and private label products. DOOKAA caters to both retail customers and micro, small, and medium enterprises (MSMEs), providing goods in both consumer and bulk formats.
Opportunity:
The retail landscape is ripe for transformation, particularly in how diverse products are made accessible to both end consumers and small businesses. DOOKAA leverages high foot traffic in established supermarkets and addresses the unmet needs of MSMEs in densely populated areas, offering a tailored shopping experience that spans essential goods and specialized products.